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Creative SquadCREATIVESQUADSTUDIO

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Creative Squad Collective — We make the work, and we own the places it plays.

Two production verticals, a national out-of-home screen network, and two platforms of our own — a news desk and a voice network. A campaign can be written, shot, cut, voiced and placed without leaving the building.

See the work
Creative Squad Collective showreel

02 — Who we are

Most agencies rent an audience. We built some of ours.

Creative Squad Collective is a Delhi media house. We produce films, campaigns and content through SQD Studio, we sell and programme out-of-home screens through SQD Reach, and we run two platforms of our own — UNLOOP INDIA, a digital-first current affairs desk, and Voice First, a voice-over community of more than a thousand artists.

That combination is the entire point. Brief a campaign here and it gets written, shot, cut, voiced and placed on a screen without going outside the building. And when it needs somewhere to land, we already own some of the places it can land.

The longer story
Creative Squad Collective identity

Creative Squad Collective identity · 0:15

03 — Brands we’ve made things for

Wordmarks
  • HP
  • Coca-Cola
  • Tata
  • Citi
  • IndiGo
  • Freecharge
  • Okaya
  • Femina Miss India
  • Liva Miss Diva
  • Aegon Life
  • DMI Finance
  • Lakmé Fashion Week
  • FDCI
  • Care Hospital

Clients

04 — Selected work

Launches, campaigns and films that ran

1 / 8

All work

Our verticals

05 — Vertical one

SQD Studio

Where the work gets made.

Original content, branded content and production work — script through to final grade. Film, animation, VFX and post all sit under one roof, which is why a launch film and its twelve cutdowns come from the same team.

  • Original content
  • Branded content
  • Production work
SQD Studio

05 — Vertical two

SQD Reach

also known as SQD Grid

Where the work gets seen.

Digital out-of-home. We plan, sell and programme screen inventory, and because the studio sits next door, the content going onto those screens is built for them rather than resized for them.

  • Digital out-of-home advertising
  • Screen planning and buying
  • Content built for screen
SQD Reach

06 — What we own

Take any one of these out and the picture is incomplete

Two owned platforms and two production verticals. They are not four businesses next to each other — they are separations of the same picture.

CSC — the composite

Separation plates

07 — What you can brief us on

Eight things, one supplier

Pick one to see what work it covers. Every service opens the same Work page with that filter already applied.

Brand Films & Campaigns

Launch films, campaign films, the hero cut and everything under it.

The film a launch is built around, plus the cutdowns it needs to actually run. Written, shot and finished in-house, so the 30-second edit is planned on the day rather than rescued afterwards.

See Brand Films & Campaigns3 projects in this filter
  • HP — Envy Laptop Launch

    HP

  • Okaya — Inverter Battery Launch

    Okaya

  • Citi — Suvidha

    Citi

08 — What clients say

Written stand-ins
“They turned a launch film and eleven cutdowns around in the same fortnight, and the cutdowns didn't look like an afterthought. That's the part nobody else managed.”
Placeholder Name · Marketing Head, Placeholder Brand
“We briefed one team and got the script, the shoot, the voice and the screens. The saving wasn't the fee — it was the six weeks of coordination we didn't have to do.”
Placeholder Name · Founder, Placeholder Brand
“Casting a voice usually takes us two weeks of back and forth. Here it took an afternoon, because they already had the artists.”
Placeholder Name · Brand Manager, Placeholder Brand

09 — Why us

Why brief us instead of three separate suppliers

  • 1,000+

    Professional voice artists on Voice First

  • 2

    Platforms we own outright — a news desk and a voice network

  • 2

    Production verticals under one roof — SQD Studio and SQD Reach

  • 400+

    Screens on the SQD Reach network

    Needs real figure

  • 250M+

    Monthly impressions across owned inventory

    Needs real figure

  • 120+

    Campaigns delivered for brands

    Needs real figure

  • One brief instead of four. Strategy, production, post and placement are the same company, so nothing gets lost between an agency, a production house, a post house and a media buyer.

  • We own screens and we own audiences. Most suppliers can only make the work. We can also put it somewhere.

  • Voice is solved. A thousand-artist network means casting is an afternoon, not a procurement exercise.

  • Built for the format it will run in. DOOH content is designed for the screen it plays on, not cropped down from a TVC.

10 — Start something

Tell us what you're launching.

Send the brief, the deadline and the budget range. You'll get a named producer and a point of view, usually within two working days.

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This form is not yet connected to a handler. Please email hello@creativesquadcollective.com instead.

Find us

Creative Squad CollectiveNew DelhiIndia

hello@creativesquadcollective.com

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Looking for a job, not a supplier?

We hire producers, editors, animators and DOOH planners.

Life at CSC

Frequently asked

  • Neither, exactly. We do the strategy and the making, and we own distribution as well — two production verticals, a DOOH screen network and two of our own platforms. In practice that means you can brief us the way you'd brief an agency and we deliver the way a production house does.

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